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National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Corporate Competitive Strategy
 Čech, Petr ; Mátl, Roman (referee) ; Bartes, František (advisor)
The aim of the diploma thesis is to create competitive strategy of a middle-size company working in mechanical industry. The thesis analysis the current state and the internal factors of the analyzed firm with respect to the external factors. The competitive strategy and its implementation are suggested on the base of defined firm´s target and competitive advantages.
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Business secret in business transactions
 Jakl, Jan ; Eichlerová, Kateřina (advisor) ; Rozehnal, Aleš (referee)
The main purpose in writing this work was therefore to analyze whether the trade secret belongs to assignable and transferable type of intangible asset law and whether it could be effectively protected. The author of this work has been himself asking questions: first of all what actually is trade secret? And is it possible transfer or cede it? And if it is possible is also possible to protect this intangible asset sufficiently in course of this transaction? The author came to conclusion that trade secret falls within the scope of intellectual property, same as patent, trademark, copyright, though trade secrets are more difficult to transfer and protect then other kinds of intellectual property while they are neither formalized nor well documented. And most of all they supposed to stay hidden forever. The property right in a trade secret is determined by the fact the owner protects its trade secret from disclosure to third parties. On the other hand in order for a valid transaction to take place trade secret must be first of all adequately identified. Above mentioned shall be taken into account while writing various types of contract that could be used for transferring of ceding of trade secrets i.e. license agreement, the contract on transfer of business share, contract for work, contract on lease...
Detailed record
Corporate Competitive Strategy
 Čech, Petr ; Mátl, Roman (referee) ; Bartes, František (advisor)
The aim of the diploma thesis is to create competitive strategy of a middle-size company working in mechanical industry. The thesis analysis the current state and the internal factors of the analyzed firm with respect to the external factors. The competitive strategy and its implementation are suggested on the base of defined firm´s target and competitive advantages.
Detailed record

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